The worlds of business, finance and economics can seem daunting to many filmmakers. My strategy is always to focus on what the client is seeking to achieve and then present it simply to as wide an audience as possible.
CDC Group, a private equity investment company owned by the UK’s Department for International Development, wanted a short film that showcased their support of African entrepreneurs. I have made films for CDC in India, Kenya, Uganda, Tanzania and Malawi.
Synergy Capital Managers, a private equity investor based in Nigeria, wanted to give potential international investors an overview of its current investments. The investee companies had no video marketing collateral so I had to make them look good. A film like this can play a big role in exit plans for investments.